I've been a fan of Rimmel ever since they appeared on this side of the pond. The Kate Moss endorsement certainly helped too! Rimmel lipstick is awesome. Always reliable for heavy pigmentation and creamy smooth texture.
I was elated when I learnt they're sending me a tube of their Moisture Renew Lipstick in Red Alert. A practically neon red that is buildable which makes such a strong fun color easy to wear. The metallic casing is a pretty purple bonus.